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ICE INNOVATIVE TECHNOLOGIES TO INTRODUCE NEW CLOUD ITV TECHNOLOGY AT TV OF TOMORROW SHOW

San Francisco March 3rd and 4th
Buena Yerba Conference Center

New York, NY – March 1st, 2010ICE (Interactive Consumer Exchange) Innovative Technologies, www.ICEitMedia.com, a start-up iTV and cloud advertising group, will be presenting at The TV of Tomorrow Show, the leading global conference for the interactive television (iTV) industry, on March 4th in San Francisco at the Yerba Buena Center for the Arts. ICE will be introducing their new iTV cloud technology and commerce platform called ICEtv at the conference.

The initial release of ICEtv offers t-commerce to users who want to purchase the DVDs of the content they watch, and the digital format or CD of the music they hear.  The system then will springboard, in a matter of months, to offering viewers the ability to review and buy products they see in their favorite entertainment, and that are advertised by the networks.  The service will also bridge to a viewer’s mobile device, allowing them to connect and shop through their favorite entertainment while they are on the go.

“We are excited to present our company’s advances in cloud technology as it applies to the iTV space. The TV of Tomorrow Show is the perfect venue to share our vision with others in the iTV community. ” says ICE President Tony Hilton.

ICE is a next generation technology development company that focuses on the development of new forms of multimedia digital marketing and commerce solutions. ICE’s patent pending “Cloud Advertising” system and service enables advertisers and marketers to easily distribute/collect information and data as well as sell content (music, DVDs, products) across all platforms; television, internet and mobile.

ICEtv is the first iTV system that can offer an interactive service and t-commerce solution that is off-the-shelf, without the need for integration at the MSO/Satellite headend or broadcast network.

Now in its fourth year, The TV of Tomorrow Show (http://www.tvot2010.com), produced by Interactive TV Today [itvt], will bring the latest in multiplatform technology and content issues to the forefront in dynamic panel discussions, keynotes, debates and a technology showcase.  The conference attracts professionals from all corners of the iTV industry, including senior executives, producers, content creators, developers, and venture capitalists from across the broadcast, consumer electronics, studio, network operator, advertiser, and Web 2.0 communities.

About ICE Innovative Technologies

ICE (Interactive Commerce Exchange) Innovative Technologies develops standardized applications that enhance the user experience cross-platform and make it easy for brands, marketers, broadcasters and providers to centrally launch, track and measure content specific interactive marketing, services and commerce.  Our interactive television application is the first and only off-the-shelf capability offering immediate t-commerce services for music and DVD sales based on viewed content without the need for broadcaster or headend integration.  Our system is based on cloud technology and supports live broadcasts, DVRs, VOD, and our
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