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About ICE Innovative Technologies

ICE (Interactive Consumer Exchange) Innovative Technologies breaks barriers with its range of standardized marketing applications and services that enhance the user experience across TV, internet and mobile platforms. ICE makes it easy for brands, marketers, broadcasters and providers to centrally launch, track and measure content-specific interactive marketing, services and commerce that generate a profound consumer impact and large ROI.

Our groundbreaking iTV platform, Interactive Video Commerce® (IVC®), augments television sets and cable boxes into direct marketing portals, bridging the gap between the advertiser, the consumer and what is seen on the TV screen. With just a click of the remote, IVC v.1.0 offers viewers an onscreen menu that lists the music they hear and the digital/DVD/BD format of what they are watching for purchase in seconds.

ICE's internet application, AdGadget®, provides enhancement to banner and video advertisements, with only a few bits of code, that convert them into fully featured, totally interactive micro-websites. Advertisers and marketers can better engage consumers by doing more than publishing "attention grabbing" ads - an ad is a full RFI portal with commerce conversion offerings that provide the user an organic pathway to sale and brand impact.

Our executive team, accustomed to delivering success, has nearly a century of combined experience in finance, marketing, entertainment, and technology. They will unleash this magnificent service in the same style that has won them acclaim many times in the past.
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