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The "Holy Grail" of mobile marketing doesn't rest upon achieving an always-on connection with customers, it's about connecting with the user in all aspects of their media-life. ICEmobi bridges the two splintered lives of the average user - their computer universe and their TV reality. In so doing, the technology reality of the user becomes a unified, single screen through which advertisers can interact with their customer wherever they are.

Any business and technology model for iTV and online must include a mobile component because:

  • There are four times as many cellphones in the world than PCs (4B vs 1B) and 20% of all U.S. households are now “mobile-only”.
  • Over 130B texts are sent each month, up from practically 0 in 2000.
  • Gen Yers (18-29) say the phone is the most important device they own.
  • According to multiple analysts, Mobile Marketing and Advertising will explode from just a couple hundred million dollars in revenues in 2008 to $3 – 5 Billion by 2012.

Any marketing technology solution requires a mobile component, merging the user's two screens into one single vitual screen. That's where ICEmobi comes in. We brige TV and Online with our mobile applications, linking the same services used on both to the user's on-the-go lifestyle.

Bridging the Gap:
Through ICEmobi's mobile apps, users will be able to link to ICEtv and ICE Online offered services.

ICEtv shopping carts can be transfered to a user's mobile phone and a transaction completed through the ICEmobi app. Also, as TVs incorporate more bluetooth technology, a user can use the ICEmobi app to link with any ICEtv menu on any bluetooth-ready TV set and access the same entertainment content data and shopping cart. Think about this way - let's say you are in a bar, and you are watching the game. Using your smart phone and theICEmobi, you will be able to interface with the bar's bluetooth TV and access game information and the list of products associated with the game (like a team jersey) and make your purchase.

ICEmobi also interfaces with ICE Online's internet technology as well. AdGadget is already fully interactive on mobile devices - it's the first web-based application to be fully functional on mobile smart-devices. But more than that, ICEmobi apps will interface with ICE Online's internet technology and provide users the ability to access all the same information and services offered.

 

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